
MIAMI, FL — Jorge Hané—the International Weight Loss Guru—has been tapped by the Office of First Lady Michelle Obama to support her fight against childhood obesity. Specifically, Mr. Hané has been asked to apply his expertise and resources to combat the growing problem of childhood obesity in the U.S. Hispanic community.
“It is an honor and a distinct privilege to support the First Lady in this enormously significant initiative,” says Mr. Hané. “Childhood obesity is an extremely serious issue that threatens the physical, mental and emotional health of children across the United States. Having lived in Miami for more than 30 years now, I look forward to dedicating myself to improving the lives of children in my adopted home. It’s a responsibility I will not take lightly.”
Mr. Hané initially offered his help to the White House upon learning of the Let’s Move program. The Office of the First Lady quickly responded with a letter and then—after conducting due diligence and learning of Mr. Hané’s decades-long career helping hundreds of thousands of people worldwide lose weight and lean healthier lifestyles—reached out to Mr. Hané by phone to invite him to join the initiative.
About Jorge Hané, the International Weight Loss Guru
Known worldwide as the International Weight Loss Guru, Jorge Hané began his career in the fitness and health industry 24 years ago. He completed a book on nutrition titled “It’s So Easy to Lose Weight." He was appointed by former Florida Governor, Jeb Bush, to be a member of the Florida Film and Entertainment Advisory Council. Jorge Hané spends over 50 percent of his time visiting an average of 20 countries every year as a guest speaker on TV shows as well as radio interviews and conferences on health and nutrition. Jorge Hané also served on the Board of Directors of the ERA and while in this position was in the Executive Committee as well as the liaison for the Hispanic and Latin members. Jorge Hané also served as Chairman of ERA’s Nominating Committee, Ethics Committee and has served twice as the Chairman of ERA’s Spring Conference as well was an active member of the ERA's Counterfeiting Task Force. Jorge Hané together with 3 renowned doctors just completed his new book titled “The Bible on Health,” which will be released for publication in early 2011.
About Premier Solutions
Premier Solutions was founded 18 years ago by DRTV pioneer, Jorge Hané, and is now a proven leader in the development and distribution of infomercial products in the area of fitness, health and weight loss. Premier Solutions has operations in the U.S., Portugal, China and Argentina, and offers its innovative products in 103 countries. |

Ab-Dance and Redu-Set to be Launched at The Great Ideas Summit 2011, Sponsored by ERA
MIAMI, FL—Premier Solutions, the established world leader in the development and distribution of infomercial products in the areas of health, fitness
and weight loss, is pleased to introduce its latest products: the Ab-Dance and the Redu-Set.
The Ab-Dance is a ground-breaking piece of exercise equipment targeting the abdominal muscles. Entirely unique to the industry, it features a simple, sleek design that allows the individual to obtain an efficient, targeted ab workout with minimal effort—all while sitting down.
The Redu-Set combines two Premier Solutionsproduct innovations: Redu-Gel, a reaffirming gel utilizing cryogenic action, and Redu-L'Crème, a body-slimming cream with cellulite reduction properties.
"I am extremely proud to announce these two exceptional products," says Jorge Hané, the founder and president of Premier Solutions, known worldwide as The International Weight Loss Guru. "I believe that the Ab-Dance is, simply, the finest abdominal exercise equipment ever introduced by our industry. And the Redu-Set is the perfect complement to our current line of innovative, safe and effective health and weight-loss products."
In addition to these two new product introductions, Premier Solutions also is unveiling new infomercials for the company’s successful Slimming Pillow, Side-Slim and Slim-Ice products.
As Premier Solutions continues to expand and enhance its health and fitness product portfolio, the company is seeking out inventive products of the highest quality to complement its line-up of proprietary offerings.
Premier Solutions will be exhibiting at the upcoming Great Ideas Summit 2011, presented by the Electronic Retailing Association, Feb. 28-March 2 at the Hilton New Orleans Riverside. To schedule a meeting, please contact Karyna Ramos at (305) 577-8282 or at executive@premiersolutions.com.
About Jorge Hané, The International Weight Loss Guru
Known worldwide as The International Weight Loss Guru, Jorge Hané began his career in the fitness and health industry 24 years ago, and is author of the acclaimed book "It's So Easy to Lose Weight." He was appointed by former Florida Governor Jeb Bush to the Florida Film and Entertainment Advisory Council. Jorge Hané visits an average of 20 countries every year as a guest speaker on TV, radio and at conferences on health and nutrition. Jorge Hané has also served on the Board of Directors of the Electronic Retailing Association (ERA), ERA's Executive Committee and has acted as the liaison for the association's Hispanic and Latin members. He has also served as Chairman of ERA's Nominating Committee, Ethics Committee and twice as the Chairman of ERA's Spring Conference. He is also an active member of the ERA's Counterfeiting Task Force. Jorge Hané, together with three renowned doctors, has completed a new book titled "The Bible on Health," which will be released for publication in early 2011.He has also been tapped by First Lady Michelle Obama to support her initiative against childhood obesity.
About Premier Solutions
Premier Solutions was founded 18 years ago by DRTV pioneer Jorge Hané, and is now a proven leader in the development and distribution of infomercial products in the areas of fitness, health and weight loss. Premier Solutions has operations in the U.S., Portugal, China and Argentina, and offers its innovative products in more than 100 countries. |

Miami, USA ( September 24, 2010) – PREMIER SOLUTIONS has begun testing their new global product, SLIDE-SLIM™.
Designed and invented by Jorge Hané, known as “The International Weight Loss Guru” and owner of PREMIER SOLUTIONS, SLIDE-SLIM™ was engineered by the most prestigious insole designer in Switzerland to make this insole unlike any other.
For more information on SLIDE-SLIM™,
go to: http://vimeo.com/12206787
Password: ss2830usa
PREMIER SOLUTIONS has targeted all main channels of distribution for SLIDE-SLIM™, including (DRTV) direct response television, home shopping, print, e-commerce and retail.
“Further expansion of our successful fitness, health and weight loss product lines is the result of our company’s newest approach. In addition to developing and marketing our own exclusive and ground breaking products, we are also seeking out and adding other inventive third party products that also complement our portfolio of products,” said Sergio Do Nascimento, CEO of PREMIER SOLUTIONS.
PREMIER SOLUTIONS was founded 18 years ago by DRTV pioneer, Jorge Hané, and is now a proven leader in the development and distribution of infomercial products in the area of fitness, health and weight loss.
PREMIER SOLUTIONS has operations in (Miami) USA, (Portugal) Europe, (China) Asia and (Argentina) Latin America ,with sales in 103 countries.
Jorge Hané , known worldwide as the International Weight Loss Guru, began his career in the fitness and health industry 24 years ago. He completed a book on nutrition entitled “It’s So Easy to Lose Weight." He was appointed by former Florida Governor, Jeb Bush, to be a member of the Florida Film and Entertainment Advisory Council. Jorge Hané spends over 50% of his time visiting an average of 20 countries every year as a guest speaker on TV shows as well as radio interviews and conferences on health and nutrition. Jorge Hané also served on the Board of Directors of the ERA and while in this position was in the Executive Committee as well as the liaison for the Hispanic and Latin members. Jorge Hané also served as Chairman of ERA’s Nominating Committee, Ethics Committee and has served twice as the Chairman of ERA’s Spring Conference as well was an active member of the ERA's Counterfeiting Task Force. Jorge Hané together with 3 renowned doctors just completed his new book entitled “The Bible on Health,” which will be released for publication in early 2011.
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His appearance is a perfect cross between El Puma Rodriguez and of the
Chilean Leonardo Farkas. His face resembles that of the Venezuelan singer
and he sports a blond mane like that of the mining entrepreneur, although
less voluminous. That is the first impression one gets from the International
Weight Loss Guru, the Columbian, Jorge Hane , who has become famous in the
world of "call now" with his Reduce Fat Fast Program (quick weight
loss) He became famous by selling nutritional supplements which combine a
healthy diet with a home exercise routine.
Although Reduce Fat Fast has been sold in Chile for the past eight years,
the International Weight Loss Guru arrived in Santiago to sign an agreement
with Ripley to include his product in chain stores and to offer them for
TV sales.
The Reduce Fat Fast program is nothing but a "100%" natural nutritional
supplement, according to Hane, which is sold together with a recommendation
for periodic exercise and a strict, healthy diet.
In Jorge Hane's book " Losing Weight is Easy" he talks about
how winter makes you gain weight.
The first chapter stresses that winter makes you gain on average 3 pounds,
when days grow shorter, the body needs more nourishment and sleep and less
physical activity, which results in weight gain.
According to Jorge Hane this could be due to a stubborn trait left from
the days in which we lived in the wild , when one had to prepare for scarcity
and the harshness of winter.
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How much of the weight loss is attributed to the product
and how much is a result of exercise and diet?
A significant part of the weight loss is due to the product
but as I always say : "if you eat well and exercise you are bound to
lose weight, but if, in addition you take my product , you are going to lose
even more weight. If you only take my product, nothing is going to happen,
there is no magic here.
In Chile you see a lot of overweight children. As times
passes you tend to eat less healthy and exercise less and there are many
obese people" predicted Hane, whose Columbian accent is still unchanged,
although he has been living in the U.S for the past 30 years. |
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With this in mind do you consider Chile a good business
opportunity for you?
Yes, obviously it is a very good business opportunity for
us, but more than that it is about what happens here in Chile. Due to all
the changes and improvements the country has gone through it is following
the tendencies of more developed countries which is a lot of fast food locations.
Does this happen in all developing countries like Chile?
Absolutely, we see it in China, Thailand, and India where
people are starting to eat less healthy food and increasing their portions.
They eat a lot more than they use to and definitely not as well. Jorge Hane
explains that due to business increase in more and more countries he will
be creating a chain of clinics for weight loss with treatments based on the
Reduce Fat-Fast program.
Do men take these types of products?
The truth is that in the 78 countries where we sell our
products, women are the ones who consume the most. Argentina and India are
the only two countries where the sales are equal between men and woman. It
seem that they are more concerned with weight issues in those countries.
PREMIER SOLUTIONS flagship product has been REDUCE FAT-FAST, the most popular
DRTV weight loss supplement in the world. Now, we have embarked in the development
of new products to satisfy an ever-demanding weight-loss and health related
market. " REDUSPRAY is a part of that new approach to the obesity problem ",
said Jorge Hané. PREMIER SOLUTIONS is a 15 year old DRTV company, based in
Miami.
Jorge Hané has completed a nutrition book and has won many different awards
in different countries around the world.Has also served on ERA's Board, it's
Executive committee , as the liaison to ERA's Board for the US Hispanic and
Latin members , as Chairman of ERA's Nominating Committee, as Chairman of
ERA's Ethics Committee, twice as Chairman of ERA's Spring Conference, and
on ERA's Counterfeiting task force.
If you would like to discuss the possibility of becoming a distributor for Reduce Fat Fast, or any of our other products, kindly contact Tony Almanza at tony@premiersolutions.com.
PREMIER SOLUTIONS will be at this years Vegas Conference at booth # 808.
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De paso por el país para grabar un comercial de un método adelgazante llamado REDUSPRAY con Jorge Hané, el ahora muy delgado cantante venezolano habló en exclusiva con VEA sobre su nueva disco y su participación de una serie.

REDUSPRAY, the appetite suppressing spray created by Jorge Hané known as the International Weight Loss Guru,
after a very successful test in some European markets, also tested successfully last week all over Latin America
through LMS. “I am honestly impressed as to how well REDUSPRAY tested. My congratulations to Jorge Hané,
he has another winner!!” said Vanessa Navarro from Intermaketing Express in Colombia.
REDUSPRAY, the only DRTV spray-product in its category, is a fresh natural approach to the prevention of over
eating. There is no doubt that eating in excess of what the body really needs is an overweight driver. REDUSPRAY acts upon the taste buds suppressing the craving for food, especially for sweets. " just two sprays 15 minutes whenever you are hungry and you will see and taste the difference" says Jorge Hané. The product is totally natural, has no side effects and, on top of it all, it features a delicious mint flavor. REDUSPRAY has 2 (TWO) US clinical studies that validate its effectiveness and safe use. It does not have Hoodia, or Majuan or Ephedra which are problematic ingredients in many countries around the world.
REDUSPRAY’s launching is supported by a high profile infomercial and graphics for print media and website
insertion.
PREMIER SOLUTIONS flagship product has been REDUCE FAT-FAST, the most popular DRTV weight loss supplement in the world. Now, we have embarked in the development of new products to satisfy an ever-demanding weightloss and health related market. " REDUSPRAY is a part of that new approach to the obesity problem ", said Jorge Hané. PREMIER SOLUTIONS is a 15 year old DRTV company, based in Miami.
Jorge Hané has completed a nutrition book and has won many different awards in different countries around the
world.Has also served on ERA's Board, it's Executive committee , as the liaison to ERA's Board for the US Hispanic and Latin members , as Chairman of ERA's Nominating Committee, as Chairman of ERA's Ethics Committee, twice as Chairman of ERA's Spring Conference, and on ERA's Counterfeiting task force.
If you would like to discuss the possibility of becoming a distributor for Reduce Fat Fast, or any of our other products, kindly contact Tony Almanza at tony@premiersolutions.com.

WE HAVE A WINNER !!!, were the words of Andreas Thoenig from Promedia a DRTV company in Spain after obtaining the results from their very successful test on the Infomercial for REDUSPRAY when he wrote yesterday the e-mail to Jorge Hané.
REDUSPRAY will start rolling out in as many as 52 countries in the next 30 days. REDUSPRAY is a all natural appetite suppressant with two (2) US Clinical Studies. PREMIER SOLUTIONS, has recently finished a 28:30 Infomercial, a 2 minute and a 1 minute short form as well. Jorge Hané known worldwide as The International Weight Loss Guru, is the President and CEO of Premier Solutions, a 18 year old Miami (US) based company.
PREMIER SOLUTIONS is the international leader in the weight loss DRTV industry with product sales in 78 countries. His career in the fitness and health industry began 18 years ago.
Jorge Hané has completed a nutrition book. Jorge Hané has served on the board of the ERA, on the Executive committee of ERA's Board, as the liaison to ERA's Board for the Hispanic and Latin members and has recently served as Chairman of ERA's Nominating Committee, Chairman of ERA's Ethics Committee ,twice as the Chairman of ERA's Spring Conference, and on the ERA's Counterfeiting task force.
If you would like to discuss the possibility of becoming a distributor for Reduce Fat Fast, or any of our other products, kindly contact Tony Almanza at tony@premiersolutions.com. or visit us at the upcoming ERA Conference in Montecarlo at our booth # 4.

DELRAY BEACH, FL--(Marketwire - March 6, 2008) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Jorge Hané has agreed to become a spokesperson for Celsius and Premier Solutions will start distributing internationally through his network of agents around the world.
Jorge Hané, known worldwide as "The International Weight Loss Guru," is the President and CEO of Premier Solutions, a 15-year-old Miami-based company. Premier Solutions is the international leader in the weight loss DRTV industry with product sales in over 78 countries. His career in the fitness and health industry began 14 years ago. Jorge Hané has recently completed a nutrition and weight loss book and will be opening weight loss centers all over the world. Although he has been approached many times, Celsius is the first product for which Jorge Hané has agreed to become a spokesperson. http://www.premiersolutions.com
"Celsius is a product that complements all of the weight loss products we sell internationally; and we believe we will have great success with our international partners," said Jorge Hané. "Celsius tastes great and had a great reception when I presented it to more than 40 potential international distributors this past week during the ERA conference in Miami, Florida."
"This new arrangement with Hané and Premier Solutions, is an important building block for our international expansion," said Steve Haley, CEO of Celsius Holdings, Inc. "We are excited about the relationship for several reasons. In addition to the recognition and credibility that Jorge brings, his longtime relationships with such a large network of distributors throughout the globe gives us a strong foundation to build upon right away. Also, his experience and insight will help guide our international expansion." Burning more calories than you take in is a key element to weight loss. Weight management is a global issue and since launching Celsius here in the US, the Company has received hundreds of inquires for distribution and retail from over 78 countries. Steve Haley continued saying: "As we are doing in the United States, we want to build this exciting brand with strong partners around the world. It is exciting to get started with Jorge."
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Walgreens, Krogers, Vitamin Shoppe, Raleys, Hi-Health, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Meijer, Discount Drug Mart, King Soopers, Dillions, Fry's, Smiths, Gelsons, Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit http://www.celsius.com. For investor information, please visit http://www.redchip.com.
About Celsius®
Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.
Forward-Looking Statements
This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

To Fighting obesity is a 5 trillion market. Jorge Hané, recognized as the International Weight Loss Guru has announced the launching of the Jorge Hané Weight Loss Centers expansion program to be accomplished through a high level franchising strategy. Initially, the franchise will be offered during the 2007 edition of the ERA conference to his DRTV distributors in the 78 markets where his weight loss products are sold. Later, the franchise will be expanded into some 30+ other markets.
"Obesity has become a worldwide disease causing staggering social and economic costs. Governments and private citizens will spend more the 5 Trillion Dollars over the next decade in fighting obesity. The business is configured as a personal services center that will offer both counseling and a collection of specially formulated weight reduction products to capitalize on that opportunity. The program calls for the granting of Master Franchises to our distributors, so they may populate their markets by sub-franchising to local investors. We will provide all the necessary tools, training, Operations Manuals and permanent marketing support," says R. Vinay, President of Francorp International.
"We have established a formal alliance with Francorp International, the world's leading Franchise Consulting group headquartered in Chicago, to handle the creation of the program, as well as the franchise sales and permanent operational support to the network all over the world. We already have, literally, hundreds of requests, but we want to offer the right of first refusal to our DRTV distributors whom we have worked with for almost a decade," says Jorge Hane.
Jorge Hane known worldwide as The International Weight Loss Guru, is the President and CEO of Premier Solutions, a 15 year old Miami based company. PREMIER SOLUTIONS is the international leader in the weight loss DRTV industry with product sales in 78 countries. His career in the fitness and health industry began 14 years ago. Jorge Hane has recently completed a nutrition book, and was appointed by former Florida Governor, Jeb Bush, to serve as a member of the Florida Film and Entertainment Advisory Council. Jorge Hane has served on the board of the ERA, on the Executive committee of ERA's Board, as the liaison to ERA's Board for the Hispanic and Latin members and has recently served as Chairman of ERA's Nominating Committee, Chairman of ERA's Ethics Committee and twice as the Chairman of ERA's Spring Conference. He currently serves on the ERA's Ethics Committee and on the ERA's Counterfeiting task force.
If you would like to discuss the possibility of becoming a distributor for Reduce Fat Fast, or any of our other products, kindly contact Tony Almanza at tony@premiersolutions.com.

Premier Solutions, a 15 year old Miami based company, specializing in Fitness and Weight Loss products, is proud to announce the launch of their brand new full length infomercial titled “Miss Universe Interviews Jorge Hane, the International Weight Loss Guru”.
Following the footsteps from countless successful shows over the last 15 years, this new infomercial is being released to coincide with the 15th Anniversary of Reduce Fat Fast, the company’s’ flag-ship product, known as the number one natural weight loss product in the world!
“It is amazing to think that in Belgium Reduce Fat Fast has been sold so successfully for almost 10 years, even before we had the rights. Not only is it always amongst our 3 best selling products, but, with each new infomercial, our sales get better, and better – the last one actually tripled our sales! I am looking forward to seeing what this new show can bring for us. I already glanced at it, and it looks superb!! I love it ...”, commented Emmanuel Mordret, President of TEK, distributor for Premier Solutions in Belgium.
The highly anticipated new show will put a spin on the usual infomercial strategy. With a completely different testimonial concept, some of the best success stories ever, and an exclusive interview by Miss Universe with the creator of the product, Jorge Hane, the International Weight Loss Guru. Miss Universe 1996, Alicia Machado, who herself used Reduce Fat Fast to get her lean, sexy body back after gaining more than 20 pounds while still wearing her crown, makes this 15th year of Reduce Fat Fast look better and stronger than ever.
"I cannot wait to have the new Infomercial on air. We have sold Reduce Fat Fast for almost 10 years. It is a product that consistently performs, month in, month out. It is also a product that is very close to my heart – and I will always appreciate having it on our company…”, said Roberto Cherashny, President of SPRAYETTE from Argentina, another Premier Solutions distributor.
This new show is set to get phones ringing all over the globe – like never before!
If you would like to discuss the possibility of becoming a distributor for Reduce Fat Fast, or any of our other products, kindly contact Tony Almanza at tony@premiersolutions.com.
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